How To Promote Your Business On Instagram?

For the last few weeks, I’ve been gaining over 700 new followers every few days. In the meantime, start building your store with a free 14-day trial of Shopify. Find the best hashtags for your posts and people for your sponsored posts.

Giveaways and contests are a great way to get people to engage with your business and draw attention to it as a result. For example, you could do an Instagram giveaway that requires people to follow and tag a couple of friends to enter. What hashtags are relevant to your business but not as crowded, giving you the potential to stand out. The power of images over words extends to emojis—especially on Instagram. Read more about here. With thousands of emojis available , it is essential to create a strategy on how to use emojis that captures your brand without looking too informal.

Asking a question in your caption is one way to do this, because it will get users to comment on your post. It’s going to be difficult for users to find your account if the username isn’t something that directly ties in with your brand. By keeping your handle/username simple, other users will be able to easily find your account by typing in the name of your business. If your username is complex and not clearly related to your business, users may have a hard time finding it.

To track how your ad is performing, click “View Results” in the bottom left corner of your ad. Remember, Instagram ads can take practice, so make sure you continue to tweak your boosted posts and audiences until you get the results you want. It’s pretty hard to measure success if you throw only $5.00 for a mere 24 hours. A combination of ads and promotions may be a good start until your business gets off the ground. Though, if you’re already a fairly successful brand, it may be best to keep your Instagram promotions running for longer.

User-generated content can give you an edge like no other. Unlike testimonials that are posted only by you, for instance, Instagram UGC is often posted on users’ accounts also. An impressive 81% of people use Instagram to research products and services. 50% of people have visited a brand’s website to make a purchase after seeing a product or service there.

Instagram partners can help you run your campaign if you don’t have time or don’t know how to run a campaign. Once you launch your promoted post, you can start tracking how many people see your post and interact with it. If you want to lower your Instagram ad price, you must test your ad.

Also, switch to a Business account if you haven’t already, so you can check more statistics and have better marketing data handy. You need followers that are attracted by the topic you blog about. In my own feed I always use a white background combined with an accent color, and flowers as props.

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