It allows users to shoot a video of no more than 15 seconds, add music from the licensed Facebook library, record their own sound, add visual effects, choose a video cover, speed up, or slow down. The feature is particularly popular among Generation Z. Instagram Reels were first introduced in late 2019 in Brazil and are now accessible in over 50 additional countries. Instagram, in fact, is one of the fastest-growing social media platforms because it allows anyone, including companies, to market themselves via a visual story. Here people can record the beauty they see around them on a daily basis.
In the third place spot, you’ll find Brazillians, with 114 million users, followed by Indonesia and Russia. The likelihood that an Instagram user also has an account on another social platform is 99.99%. 83% of Instagram users, for example, also use Facebook, while 55% are also on Twitter.
The key here is value – both brand and influencer have to be providing value to each others’ audiences for a successful influencer strategy to work. You need to cover who you are, what you do, and any other descriptors you wish to attach to your brand. Often brands use this space to highlight current campaigns or their support of a current social justice issue such as BLM. If you have a branded hashtag, the bio is a great place to put it.
It should be no different when we share photos and videos on a business or brand’s Instagram account. Invite an industry leader or community member to join.Instagram Live gives you the ability to virtually invite another user to your live video. This feature lets you host face-to-face interviews and collaborative videos, while still practicing safe social distancing. Consider inviting an eye care peer or someone who represents your community or a neighboring small business. View examples of this type of live video on theVSP Vision Care Instagram. Sprout Social is a one-stop solution for social media management.
Do you ever get a little nervous when you’ve invited a lot of people to a party at your house? You’ve sent out invitations and ordered the food and drinks, but now you’re starting to doubt yourself. Write a short script for your live session, and put the main steps in large print on a piece of paper somewhere behind the screen. In order to find your topics and get your hashtags right, social listening can be a great solution, but you might already know what your theme will be.
It’s pretty embarrassing considering you’ve been working and wasting time. Even better than that would be to hire a marketing firm that specializes in creating product demo videos that sell. Another way to bond with your audience on Instagram is through brand storytelling. Brand storytelling refers to the narrative you create with the facts and emotions around your brand to engage with customers on a deeper, more relatable level.
A great benefit of the photo-sharing app is the creativity it provides. On Instagram, your marketing team can go wild coming up with new ways to draw attention and add followers and new customers. Show the public that your brand has personality and that it is cool to shop with you by mixing it up with contests, shoutouts, vivid images, interactive videos, and more.
You can’t post an absurd number of times and hope to see consistent results. Well every account is a little different, so the answer is it depends. The big difference for Instagram is that, until very recently, you haven’t been able to schedule those posts. So if you wanted to share content at the perfect moment, you basically had to be available to hit “send” whenever necessary.
Did you know that Instagram allows you to add a title to your Instagram Live videos before you actually go live?. By adding a title to a video, you can let other users know what it will be about. If your brand is a food or beverage company, for instance, consider hosting a weekly or bi-weekly cooking show, showcasing recipes using your product. If you’re a hospitality brand, consider giving live tours of your hotel or restaurant. Read more about buy Instagram Followers here. As for fashion brands, give sneak peeks at new lines or host interviews with designers using Live.
However, if you’re selling a unique and original product, you may also want to consider sending your product for the influencer to review and post. Usually, the more natural and less advertisement-like the image, the greater the engagement and response. So how do you effectively steal your competitors’ followers? There are several ways to engage with Instagram users, and the more work you put in, the more followers and repeat engagement you’ll get out of it.